A three-week clipping campaign around the Backyard Baseball launch.
Short-form video, distributed through a creator network, timed to launch week.
Why this campaign, and why now.
On the 2024 Backyard Baseball '97 re-release.
On a prior contract for Mewgenics.
Same campaign, same network, same model.
→The IP already has an audience. Pablo Sanchez has steady organic presence on socials. The campaign builds on existing interest.
→Brand-account reach is limited. Publisher accounts are throttled 40–70% on short-form platforms. Creator accounts are not.
→The MLB All-Star Game lands on July 14. Peak baseball attention falls inside the launch window.
Three phases across three weeks.
Six creative angles, weighted toward Pablo.
"The greatest video game character of all time you forgot existed."
"POV: you just found out something you loved as a kid is coming back."
"627-foot home runs. Aluminum Power Bat. Crazy Ball chaos."
"Day-1 footage repurposed within hours."
"Showing my kid the game I played at their age."
"All-Star tie-ins. Pablo vs. real MLB stars."
Three tiers.
Baseline views guaranteed at $1.00 contractual CPM. Expected totals project from the Mewgenics benchmark which has a significantly lower TAM. We believe we can far exceed these estimates.
Recommendation: Movement. Volume and territory coverage that match the launch.
Views land in two phases.
Paid views land in-window — during the 3-week campaign. Organic spillover accrues over the 60–90 days following.
Mewgenics delivered 16.7M paid views in 13 days, then reached 38.4M total over the next 3 months. Backyard Baseball follows the same curve.
We report on both phases, so the post-campaign tail is fully accounted for.
A consistent caption across every clip.
"Backyard Baseball — out now on Steam, PS5, Xbox, and Switch."
→Direct viewers to the platform stores
→Surface in short-form search (TikTok, Reels, Shorts) for "Backyard Baseball"
→Surface in Google search for platform-specific queries
How the work splits.
- →Creator network operations
- →Daily content review and payouts
- →Twitch / Kick / YouTube monitoring
- →UTM tracking and reporting (with add-on)
- →Asset library (gameplay, trailer, animated special)
- →Streamer seeding plans
- →Existing creator partnerships
- →MLB and baseball media touchpoints
Reporting cadence.
A reference point: our prior Mewgenics campaign.
Backyard Baseball has a substantially larger addressable audience than Mewgenics. Our projections use a conservative 1.5–2.0x spillover to keep estimates grounded.